The Brief
The Astbury wanted a unified digital strategy to grow three key revenue streams:
- Weddings: Generate more qualified enquiries from engaged couples searching for premium wedding venues and streamline lead management to improve conversion rates.
- Restaurant: Boost awareness and reservations, especially during quieter periods, by reaching both local residents and destination diners.
- Golf: Increase golf membership sign-ups, pay-and-play bookings, and event participation (golf days, tournaments).
- They also wanted full transparency on performance, consistent branding across all touchpoints, and a seamless follow-up process that would turn leads into paying customers.
The Solution
We built an integrated marketing ecosystem combining paid media, design, and CRM automation, ensuring every channel worked together to deliver measurable growth.
Google Ads
- Built separate campaigns for weddings, golf, and restaurant bookings to ensure budget efficiency and precise targeting.
- Researched and targeted high-intent keywords like “wedding venue near [location]” and “fine dining near me” to capture users ready to enquire or book.
- Crafted compelling ad copy and ad extensions to showcase menus, packages, and special offers.
- Implemented conversion tracking for form submissions, phone calls, and table bookings to measure results.
- Continuously optimised campaigns, adjusting bids, keywords, and ad copy to maximise return on ad spend.
Meta Ads
- Produced engaging creatives including video tours of the venue, carousel ads for menus, and spotlight content for golf and weddings.
- Built custom and lookalike audiences to reach engaged couples, local diners, and golfers within a specific geographic radius.
- Deployed retargeting campaigns to convert website visitors who had not yet enquired or booked.
- Ran seasonal campaigns promoting wedding open days, tasting events, and golf competitions to keep engagement high year-round.
Design
- Refined brand visuals across all digital and offline assets to present The Astbury as a premium destination.
- Designed bespoke wedding brochures, restaurant menus, and promotional materials for golf events.
- Built dedicated, conversion-focused landing pages for weddings, restaurant bookings, and golf offers, ensuring a seamless user experience across devices.
HubSpot
- Consolidated enquiries for weddings, golf, and restaurant bookings into one CRM for complete visibility.
- Created automated workflows to nurture leads — including follow-up sequences for wedding enquiries and reminders for restaurant reservations.
- Built custom deal pipelines for each service line so The Astbury’s team could track leads from first contact to final booking.
- Delivered real-time dashboards so management could see which channels were driving the highest-value bookings.
The Result
- Weddings: Increased volume and quality of wedding enquiries, with a smoother follow-up process leading to higher conversion rates.
- Restaurant: Improved awareness and filled more tables, particularly during off-peak dining times.
- Golf: Drove more memberships and golf-day bookings, supported by clear, targeted campaigns.
- Overall: The Astbury now benefits from a fully integrated marketing system where ads, CRM, and design work together — giving management clarity and confidence to scale further.
