The Brief
Helions Forge came to us with a clear goal: generate consistent, high-quality leads for bespoke gate installations.
Our brief included:
- Building a scalable Google Ads lead generation pipeline from scratch
- Connecting with homeowners and businesses actively searching for custom gates and railings
- Making every pound of ad spend work harder by targeting high-intent keywords
- Providing full transparency on where leads were coming from and which campaigns were performing
- Laying the groundwork for future growth once results were proven
The Solution
To meet these goals, we launched a highly focused Google Ads strategy designed to attract serious buyers and drive measurable ROI.
Google Ads
- Created targeted campaigns for driveway gates, garden gates, automation, and railings
- Implemented advanced location targeting across Cambridge, East Anglia, London, and nearby regions
- Crafted compelling ad copy emphasising craftsmanship, security, and bespoke design
- Set up conversion tracking for both forms and phone calls to capture every lead
- Used smart bidding strategies to maximise conversions within the available budget
- Continuously refined search terms and added negative keywords to maintain cost efficiency
- Provided regular performance reports to give the client clear visibility on results
The Result
The campaigns quickly delivered a strong flow of qualified leads, so much so that Helions Forge had to hire two additional fitters to keep up with demand. The success of the ads led to the client increasing both their ad spend and their retainer with us, confident that the investment is directly tied to growth. Google Ads is now a key channel in their business development strategy, and the relationship continues to thrive as we scale together.
