The Brief
NYWines approached us to rebuild their website from the ground up. Their existing Drupal Commerce site was slow, difficult to manage, and lacked the tools they needed to scale their business. Their key objectives were:
- Stability & Performance: Replace the clunky, slow Drupal infrastructure with a fast, reliable, and scalable platform.
- Improved User Experience: Create an easy-to-navigate site with powerful search and filtering so customers could quickly find what they were looking for.
- Ease of Management: Simplify product management, reporting, and order fulfilment to save time internally.
- Support for Growth: Build a future-proof solution that could handle increasing traffic, larger product volumes, and marketing campaigns without performance issues.
The Solution
We executed a full migration from Drupal Commerce to Shopify, designing and developing a seamless, high-performance e-commerce experience that gave NYWines everything they needed to grow.
Product & Data Migration
- Mapped thousands of SKUs, product variants, and price points from Drupal to Shopify, carefully preserving data integrity.
- Created custom product metafields to replicate the detailed product information from the old site.
- Restructured product categories to improve navigation and discovery, introducing logical collections that didn’t exist previously.
- Developed a data mapping spreadsheet and custom validation scripts to ensure every product imported accurately and completely.
Technology Integration
- Leveraged Shopify’s GraphQL API for bulk operations, enabling faster and more efficient imports.
- Resized and optimised thousands of product images, writing custom code to handle transparent PNGs.
- Integrated Shopify’s built-in reporting tools, setting up dashboards to track performance metrics like sales trends, product popularity, and customer behaviour.
UX & Design
- Selected and customised a Shopify theme that aligned perfectly with NYWines’ brand identity.
- Worked closely with a UI/UX designer to deliver a clean, elegant interface with clear calls-to-action.
- Designed intuitive navigation and filtering tools, making it easy to browse by wine type, country, price, or style.
- Conducted user acceptance testing to refine the flow, ensuring a smooth journey from homepage to checkout.
Performance & Security
- Delivered a fast-loading, fully responsive site optimised for mobile shoppers.
- Benefited from Shopify’s 99.99% uptime, PCI compliance, SSL security, and advanced fraud prevention tools.
- Created a scalable solution ready for peak periods, such as Christmas and seasonal wine club campaigns.
The Result
NYWines now has a powerful, future-proof e-commerce platform that supports their growth ambitions:
- Faster Performance: Page speed and navigation have dramatically improved, delivering a smoother experience for customers.
- Better Search & Filtering: Customers can easily find products using auto-complete search, keyword matching, and filterable collections.
- Simplified Store Management: The NYWines team can now easily update products, run promotions, and view detailed sales reports from a single dashboard.
- Marketing-Ready: Shopify’s built-in marketing tools (discount codes, email campaigns, social media integrations) allow NYWines to engage customers more effectively.
- Future Growth Enabled: The platform can handle more traffic, new product lines, and expanded features — including Shopify POS integration for a fully unified inventory.
This transformation has positioned NYWines to thrive in the competitive wine market, delivering a website that not only looks beautiful but works hard to drive sales, improve operational efficiency, and support long-term growth.
