The Brief
When Inspace Fitness came on board, they had three major goals:
- Generate high‐quality B2B leads via Google Ads, targeting companies and organisations planning new gym or wellness space builds.
- Use CGI visual renders to help win business by showing realistic, engaging previews of gym layouts / equipment setups before build.
- Strengthen brand presentation through design work (email signatures, interior design packs etc.), so that all touchpoints reflect professionalism and expertise.
The Solution
We delivered a multi-faceted campaign combining paid search, CGI visualisation, and bespoke design work to support lead generation and brand credibility.
Google Ads (B2B Search Campaigns)
- Set up campaigns targeting decision makers (contractors, architects, facility managers) using keywords aligned with gym design, build, equipment supply.
- Refined geographic and industry targeting to focus spend where conversions were most likely.
- Implemented conversion tracking for form enquiries, quote requests, and downloaded materials.
- Constant optimisations—keyword pruning / negative keywords, test ad copy, monitoring device / time / location performance.
CGI & Visualisation
- Produced high-quality renders of gym layouts and equipment, enabling prospects to see exactly how their space could look.
- Used CGI visuals in ads, in proposals, on the website, and in presentations to raise perceived value and reduce uncertainty around build / investment.
Design & Branding Assets
- Created a bespoke interior design pack to showcase style, materials, finishes in a polished, professional format.
- Designed custom email signatures to align with the new branding and communicating consistency.
- Ensured all design work reinforced Inspace Fitness’ expertise and premium positioning.
The Result
- Steady growth in highly qualified B2B leads since campaign launch, with Inspace expanding month by month.
- Trust established with Inspace allowed us to scale their Google Ads budget, delivering more leads without compromising quality.
- CGI visualisation work played a key role in helping them win complex contracts by making proposals more compelling and lowering decision friction.
- Design work improved brand consistency and professionalism across their client touchpoints.
