BACKGROUND
A five-star standard Golf & Lodge resort based in the Shropshire countryside, The Astbury boasts a championship standard golf course, bar & kitchen and a brand-new luxury lodge development that will site over 300 lodges once complete.
SECTOR
Leisure & Hospitality
SERVICESCreative & Content
Digital Marketing
Web Design & Development
The task
We were tasked with creating a new brand that would flow throughout all their marketing, as well as designing and delivering a full set of communications on various platforms – both off and online.This included all social platforms setup, a new website, brochures, and national press advertisement, along with a range of other services, all to be ready for a summer launch.
The result
Starting with the overarching brand, we went for a luxurious feel to speak direct to their target audience, along with individual logos for each of the sub-sections of the business to differentiate between marketing and provided a full, in-depth brand guidelines to ensure consistency across the brand.From there, we rolled out a staged website launch along with a targeted campaign at the key demographics through social media advertising, paid search, 3d visualisations and various press ads with lead generation and brand awareness at its core.
20%
website traffic growth month on month since launch
40,000
website visitors since the website launched
35%
of the lodge development is now reserved
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