South West Holiday Parks

The task

South West Holiday Parks regularly need visuals to promote their 5* holiday homes and locations. More recently, they were also keen to undertake a rebrand to better reflect their exclusive, high-end holiday experiences. This included the design and development of a new website.

After ensuring we understood the company’s brand values and business objectives, we developed new brand guidelines (including new logos) that evoke the luxury feel that the Parks are known for.

These guidelines were then used during the design and development of the new website, which was an ambitiously large project. Knowing that when it comes to holidays pictures often speak louder than words, we decided that high-res imagery and videos of the stunning views and facilities should be a key component – a challenge when it comes to maintaining optimal website loading speeds.

The new branding was also used to update all other marketing material (brochures, flyers etc) and during a new digital marketing campaign focused on driving website traffic and lead generation.

During our six-year relationship, we’ve helped with many aspects of South West’s marketing, and we continue to provide design and marketing services for all three parks. This includes internal and external visuals, CGI walk-throughs, and animations that show off the stylish lodge décor, picturesque outdoor spaces, and on-site facilities to potential customers.