We’re the Main Sponsors for The Shelford Feast!

We’re very pleased to be the main sponsor of The Shelford Feast for the second year running!

The Shelford Feast has been running since 1994 and has become a firm favourite in the calendar of local events. Not only does it bring the community together and put on some amazing acts but also gives local talent the opportunity to put on a show. The local Sawston Youth Drama group use one of the nights to put on their local production supported by family and friends.

Community events like this are very close to our hearts as a local Cambridge business so being able to support them in this way is a real honour.

Last year they managed to raise a whopping £24,400 taking their lifetime money raised to over £395,000 which is incredible. Recipients of the fundraising include Shelford Primary School and Arthur Rank Hospice amongst many others, all very important parts of the Shelford community that provide vital support to locals.

As the main sponsors, we have taken an active role to support ‘the bunch’ in many of the marketing aspects. This has included:

• designing the event programme, banners, posters and social graphics
• social media management
• paid advertising
• event coverage including interviewing the acts and drone footage

These made sure all the kind sponsors get as much exposure as possible.

Seann Walsh and Judge Jules were two of headline acts we interviewed in 2023. This was a real highlight of the event for us. We chatted about their performances, did some quick-fire questions and got to delve deeper into some inside information! Seann even gave us some insight on his time in the jungle and told us some funny story’s that he’d been through recently. This was great for The Feasts social media following who could find out a little bit more about the acts they’ve just seen.

Another highlight of The Feast in 2023 was getting to revamp their logo. This was a challenging task as we didn’t want to change much because their logo had been a staple for a very long time and so it was on a lot of their current merchandise and marketing collateral. However, it did need an update. Therefore, our head designer took on the task of seeing what he could do! It is now fun and modern while still being on brand.