BACKGROUND
Blyton Ponds is an exclusive over 50’s Residential Park set in four acres of grounds on the edge of the friendly Lincolnshire village of Blyton.
SECTOR
Residential park
SERVICESCGI Service
Creative & Content
Web Design & Development
The task
The client needed to update their website to reflect a change in their core business model. Previously the site was a Holiday Park, but it was changing to a Residential Park for over 50s. A visual rebrand was also needed to better attract and engage the new target market.The client wanted a new website quickly and on a budget. The aim was to sell some of the residential lodges off-plan before development was completed.
The result
To meet the tight time and budget constraints and enable the client to begin selling as soon as possible, we built a low cost ‘starter’ website, complete with email hosting. This involved re-skinning our own white label website product, which is specifically designed for Parks with limited budgets. The branding was refreshed to appeal to the over-50s target market.Large, emotive visuals were used to help sell the friendly, community lifestyle of park living. Care was taken to ensure that the high-quality imagery would not affect page loading time, so the user experience would not be affected. The logo has a new, modern look that incorporates a visual nod to the site’s fishing ponds within the letter ‘B’ of Blyton Ponds.
The website copy appeals to homeowners looking to simplify and downsize and focusses on the USPs of park living in comparison to conventional home ownership. For example, affordability, the low maintenance of the lodges, and the security and community feeling that comes from living in a gated community of people.
The site is hosted on WordPress, which allows the client to easily update the content as the new business develops.
What the client said
“When my business was changing direction from holiday accommodation to residential, Cambridge Creative stepped in to provide advice and assistance on all aspects of marketing and web design. The friendly team offered an excellent service, and my account manager was always on hand to talk me through every step. I wouldn’t hesitate to recommend their services to anyone looking for a full marketing package at affordable prices.”Angela Forrest, Managing Director, Blyton Ponds Ltd.
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